It seems we’ve captured attention not just in South Dakota, but around the country and even the world with our new anti-meth campaign. We needed that. In today’s age, traditional messages don’t cut through the noise. We knew we needed to make a bold statement to make people stop and think … and it is working.

No doubt, we have a big task ahead of us. Meth affects every community. In our state, twice as many 12- to 17-year-olds reported using meth in the past year as compared to the national average. Our youth are at risk and we need to protect them.

This requires action from each of us. We all have a responsibility to step up and be part of the solution.

This means paying attention when your friend starts experimenting with drugs. This means offering help when your loved one is struggling with addiction. This means building channels of communications with your kids by listening, asking questions, reminding them of their strengths, and showing an interest in their lives.

We’re taking action, too. This year, I designated dollars toward starting conversations and increasing awareness on our meth epidemic. Of even greater importance, though, is the $730,000 we set aside to go toward school-based meth prevention programming and the more than $1 million in funding to support treatment services. Prevention and treatment efforts need to work together to eliminate this epidemic.

Shortly after we launched our awareness campaign, my Secretary of Social Services, Laurie Gill, noted that these efforts are vital because “addiction impacts generations.” She talked about how common it is to see kids using meth, only to learn that their parents are using meth. “It’s heartbreaking, and these kids need to know there’s hope. People need to know that they can overcome addiction and find a second chance.” I couldn’t agree more.

Now is the time to break these chains of addiction. Our new website offers a “get involved” section that suggests practical ways to combat meth in your community. Start a fundraiser and donate proceeds to a treatment or support center near you. Talk to your kids about the dangers of substance abuse. Lead a discussion about meth in your school. We’ll be providing more information and tools for parents, educators and community leaders to help with these efforts in the coming months.

Many folks across the state are already using these resources. Since the new website launched, nearly 10,000 South Dakotans have visited the site, and more than 170 South Dakotans have viewed the treatment resources. Fifty-one people have called or texted the Resource Hotline and nine have been referred to treatment so far. We’re breaking down the stigma and barriers to seeking help. We’re offering hope. And this is just the beginning.

Reaching out for help may be the hardest thing to do, but help is available when you are ready. If you see something happening or know of someone who needs help, call 1-800-920-4343, text “ONMETH” to 898211 or go to Let’s work together to get meth out of South Dakota.

(6) comments


You sure captured the attention Governor, for all the wrong reasons! People are talking about the ad itself and laughing at US, they are not talking about the problem. That is a huge difference that I would not call a success or want to take credit for. Stupid slogan and hope it ends soon!


Good for us, SD. Finally something that has caught everyone's attention on this tragic but treatable and preventable addiction! That was the first step and it worked far better than we expected. It was met with laughter and derision initially because people had not read the plan behind it yet... just that first step: getting people's attention. Am glad the next phases are beginning. I have heard no laughter or derision since the second day after the campaign began, only gratitude from families and individuals it has already begun to impact. This was so badly needed. Well done.


Governor Noem has made us a national laughing stock.

Natalie Slack, the owner of Spore Creative, a Rapid City marketing agency, released six new ad images to show that "Meth's no joke."

"Awareness is sort of the lazy form of action. We can understand the problem but if we don't have action steps in place to do something about it, it's money not very well spent," Slack said.

Though she laughed at the original state ad campaign, when her four sons found the ad funny too it made her think twice.

Her ads show different career fields explaining how doing meth would affect their lives.


As stated above, I am aware the original was met with laughter. The youtube was James Corden... not a measure of the country but definitely he was doing a lot of laughing and making meth sound like a joke. The second reference was from a Marketing Agency that did not get the contract for the SD Meth Campaign obviously and was posted the second day after the initial attention getting phase of the ad went out. Since then, no derision and no laughter, again as indicated in first post. The entire country has seen how effective phase one was... it got EVERYONE'S attention. Read the Kelo article from last night and watch the taped broadcast explaining how the next phases have begun and are indicating success even faster than anticipated. And there are 2 or three more phases to go. Meth is not a laughing matter. The campaign, if you will listen and read, will teach us all how to help help with this deadly addiction. That alone would be enough to make this a success. But the remainder of the phases are far more than anyone has ever done to address and help with this life taking, perfidious, and generational impacting disease. If you have never had an addiction problem with someone in your home or family or yourself, there is no way to fully comprehend how invaluable this help is.


The first truth from you. Meth You’re on it alright.


Your empathy for the addicted and life is showing again.

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