Ticket sales at the University of South Dakota account for just 2% of the athletic department’s revenue. 

As the clock struck zero at the 2012 Summit League basketball finals, South Dakota State University fans stormed the Sioux Falls Arena court to celebrate their men’s team’s first-ever bid to one of America’s most significant sports spectacles, the NCAA Division I tournament.

Coupled with SDSU’s women’s basketball triumph earlier on the same court, the moment seemed to bolster the Brookings school’s decision eight years earlier to leave the familiar confines of the Division II North Central Conference to compete at the highest level of intercollegiate sports.

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